What’s an excellent motive to study the Octalysis Framework in Gamification? How about creating an additional $1.06 Billion inside a 12 months? How about pushing your organization from being #2 within the nation to the #1 in your nation?
That’s this legendary Gamification Case Research with the Octalysis Gamification Framework for Caixa Econômica Federal.
This Gamification Case Research showcases our revolutionary methodology and outcomes that may topple business giants.
A challenge led by an avid Octalysis Scholar
Full disclaimer: I didn’t do the wonderful work on this case examine. It was a pupil of mine since 2014: Ricardo Lopes Costa. (Actually, even many nice case research inside The Octalysis Group was not finished by me however my wonderful Octalysis Prime college students who became Gamification Designers/Consultants in my firm).
This must be much more wonderful to see as a result of meaning you, as an Octalysis pupil, might additionally create nice designs that assist create $1 Billion in earnings to your challenge!
Ricardo runs an organization known as Funifier in Brazil that helped Caixa Econômica Federal obtain such wonderful outcomes. His Gamification Case Research demonstrates how successfully utilizing the Octalysis Framework can result in substantial monetary success in any sector that would use extra motivated workers.
Right here is the “Mission Inconceivable” Problem:
- Caixa wanted to supercharge its 83,000 workers distributed all through its 4,500 bodily places
- Each worker work perform wanted to be damaged down into particular APIs that their inside techniques can observe.
- There have been over 70+ inside techniques, instruments, software program, databases for monitoring worker actions and wanted to be united right into a single gamification expertise
- Every division has its personal funds for reward distribution
- The corporate required their yearly reoccurring earnings to extend by 5% inside a 12 months, reaching 9 Billion Reals.
- Funifier had solely 3 months to launch their gamified answer
Listed below are the Case Research Highlights:
- Octalysis Gamification carried out by Funifierfor Financial institution in Brazil (Caixa Econômica Federal)
- 76,000 workers have been motivated to deal with their work like a recreation throughout 4500 places, serving 88 million prospects
- Octalysis Gamification elevated yearly earnings by $1.06 Billion USD (46% Elevate) inside a 12 months
- Caixa rose from No. 2 public financial institution to No. 1 public financial institution in Brazil on account of Gamification design
On this transformative Gamification Case Research, we’ll discover the revolutionary strategies used to attain these outcomes. This video provides detailed insights into the Octalysis Case Research that reworked Caixa Econômica Federal.
Above is already Half 1 of the Case Research. Half 2 and three are under:
To discover ways to apply the Octalysis Framework to your initiatives and create extra $1 Billion Gamification Case Research, take a look at my e-book, Actionable Gamification: Past Factors, Badges, and Leaderboards.
To discover ways to change into an knowledgeable with the Octalysis Framework that may qualify to change into an Octalysis Group Marketing consultant/Designer, sign-up to Octalysis Prime. Actually, this case examine itself has been premium content material inside Octalysis Prime for years earlier than I shared it to the general public.
OP has over 1200 world cutting-edge movies like this one and dozens of Gamification Case Research. The content material there will help you remodel from a newbie to a Behavioral Grasp in Gamification Design.
