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Saturday, May 3, 2025

Thought Chief Q&A: Marc Rouhana

Exploring How Organizations Can Adapt To Digital Change With out Compromising Operational Excellence

In at present’s fast-moving digital panorama, organizations are below strain to adapt shortly whereas sustaining operational excellence. We sat down with Marc Rouhana, Head of Digital Adoption at Studying Pool, to discover how companies can keep forward of the curve. From constructing super-user communities to leveraging AI, Marc shared precious insights and sensible methods to assist L&D groups lead the cost in digital transformation.

What is without doubt one of the most important challenges that organizations face at present when attempting to strike a stability between navigating fast digital transformation and reaching operational excellence?

One of many largest challenges organizations face proper now’s maintaining with the tempo of digital change whereas ensuring all the pieces nonetheless runs easily each day.

Lots of corporations bounce into digital transformation considering it is nearly getting new instruments in place—however the true problem is ensuring individuals are truly prepared to make use of these instruments successfully. In case your group is not assured or educated correctly, it slows all the pieces down and may result in errors or low adoption.

That is why it is so essential to concentrate on issues like constructing super-user communities and making a tradition of steady studying. When you may have inside champions and provides your folks the proper assist—whether or not that is in-app steerage, peer studying, or simply area to develop—you make that transformation stick and maintain your operations working sturdy. It is all about bringing your folks together with the change, not simply pushing new tech at them.

There’s nonetheless some apprehension concerning Synthetic Intelligence in L&D. Primarily based in your expertise, how is AI at present shaping digital adoption, and the way can it assist organizations maximize ROI from their coaching/studying initiatives?

AI is already making a significant impression on digital adoption, particularly by delivering well timed, contextual assist instantly inside the apps staff use. This eliminates the necessity to seek for assist, decreasing delays, errors, and frustration.

Low adoption comes with hidden prices—escalations, misplaced productiveness, and time wasted navigating unfamiliar techniques. We assist our shoppers construct a robust enterprise case that ties excessive adoption charges to actual ROI by exhibiting how these inefficiencies add up.

OnScreen Steerage’s AI-powered options—like AI-generated Assist Textual content for Auto Documentation, and AI Translations—are designed to deal with these challenges. They simplify content material creation for authors and guarantee customers get the proper assist precisely once they want it, enhancing each coaching outcomes and operational effectivity.

What’s one among your standout digital transformation shopper success tales?

One standout digital transformation success story is our work with Sappi. They had been present process a serious IT and SAP system overhaul and wanted a strategy to information staff by means of the change with out inflicting disruptions. OnScreen Steerage helped them ship in-app, just-in-time coaching, proper inside the techniques staff use every day.

By integrating guides into their platforms, Sappi enabled on-the-job studying, minimized the necessity for off-site coaching, and improved effectivity. Because of this, they diminished coaching time by 30%, improved total group efficiency, and obtained sturdy suggestions from staff. It was an ideal instance of profitable change administration powered by digital adoption.

Learn the case examine to study extra about how Sappi effortlessly built-in steerage instantly into the software program and platforms that energy its enterprise.

Is there a current growth mission, product launch, or one other initiative our readers ought to learn about that may assist them unlock their group’s potential?

One in all our most fun current developments is the launch of AI-powered options inside OnScreen Steerage. These improvements are designed to resolve the true challenges our shoppers face—low digital adoption, rising assist prices, and misplaced time as a consequence of inaccessible knowledge, advanced system navigation, and processes that result in excessive error charges and compliance points. From AI-generated assist textual content and automatic course of documentation to real-time translations, our options are designed to make digital adoption sooner, simpler, and simpler.

After all, with everybody leveraging AI, it is important that we not solely maintain tempo but in addition discover significant methods to use it particularly to the digital adoption area. That is why we proceed to innovate each day—listening carefully to our shoppers, understanding their digital transformation issues, and constructing AI options that make an actual distinction the place it issues most.

What do you suppose the longer term holds for Digital Adoption Platforms? Are there any traits or rising applied sciences L&D and HR execs ought to remember?

The way forward for digital adoption platforms (DAPs) is extremely promising, with an growing position in streamlining the adoption of latest applied sciences throughout organizations. As companies constantly evolve, DAPs will likely be important in serving to groups navigate the complexities of their digital transformation journey. One pattern to observe is the rising integration of AI, which can make DAPs much more highly effective by personalizing steerage, automating duties, and providing real-time assist, making adoption sooner and extra environment friendly.

DAPs are right here to remain as a result of they deal with a elementary problem in at present’s fast-paced, ever-changing work atmosphere: guaranteeing that staff can sustain with new instruments, processes, and applied sciences with out disruption.

So long as organizations proceed to face the fast tempo of technological change and development, digital adoption platforms will likely be important in preserving folks, processes, and know-how aligned. They play a vital position in driving operational excellence by guaranteeing that groups can adapt shortly and carry out effectively inside evolving techniques.

With AI constantly enhancing these platforms, DAPs are now not simply instruments for onboarding—they’re catalysts for steady studying, workforce upskilling, and long-term efficiency enchancment.

Wrapping Up

Marc’s insights underscore the pivotal position of L&D in driving profitable digital adoption. By empowering Topic Matter Specialists, aligning studying with enterprise outcomes, and embracing AI, organizations can foster a tradition of steady enchancment and ship measurable ROI.

To assist these efforts, Studying Pool’s Digital Adoption Platform affords the instruments and know-how it’s essential information customers by means of change, embed studying within the circulation of labor, and speed up transformation at scale. Whether or not you are at first of your digital journey or seeking to optimize current packages, these takeaways present a robust basis for long-term success.

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