Discussing New Modalities Of Content material Consumption That Drive Learner Engagement
Dana Nehme is the Senior Studying Expertise Designer at Kashida, who has expertise in analyzing instructional wants and crafting efficient curricula. She has a stable background in Educational Design rules that allow her to create participating studying experiences tailor-made to numerous audiences. In the present day, she speaks with us about designing customized L&D that empowers organizations to upskill and reskill their groups by means of human-centered, participating, and impact-driven content material.
What is among the most vital challenges that organizations face at this time relating to upskilling and reskilling on the earth of Gen Z?
One of many greatest challenges organizations face at this time is aligning studying velocity with the fast-evolving expectations and a spotlight spans of Gen Z learners. It is not nearly maintaining with technological updates; it is about designing experiences that match their digital habits and emotional drivers. Analysis exhibits Gen Z learners count on digital experiences that mirror the fluidity of social media: brief, visible, and participatory. Gen Z expects studying to be on-demand, customized, and significant, not a one-size-fits-all resolution.
They search function, interactivity, and group, and organizations that fail to faucet into these motivators threat disengagement. We see this play out typically: many younger professionals bypass lengthy, static programs and as a substitute head to YouTube or TikTok for immediate, visible, and peer-driven studying. It is a clear sign that learners need studying experiences that match the tempo and rhythm of their lives. So, the problem is not solely “speedy tech updates”; it is about protecting studying human, related, and steady in a world the place info strikes quicker than structured coaching cycles. Ahead-thinking organizations are responding by providing studying in shorter cycles, generally even by means of gamified microbursts or interactive challenges, to maintain tempo with this want for immediacy.
Kashida’s strategy focuses on new and progressive modalities of content material consumption. What’s the function of microlearning, gamification, and mobile-first experiences in sustaining learner engagement?
At Kashida, we at all times begin with individuals, not platforms. Our human-centered strategy means we design studying experiences across the learner’s actual wants—not round tendencies. Earlier than selecting a format like microlearning, gamification, or mobile-first design, we first perceive how the learner thinks, feels, and engages with content material. As soon as we do, we use what really drives outcomes. We have shared extra about this in our weblog on designing participating eLearning packages, however here is a fast have a look at just a few of the strategies we depend on and why they work.
Microlearning delivers information in brief, targeted bursts that match naturally into busy lives. Gamification provides the emotional layer; it transforms studying from a passive course of right into a challenge-based journey. We use badges, progress indicators, leaderboards, and story-driven missions to make learners really feel a way of progress and accomplishment.
And with mobile-first experiences, we meet learners precisely the place they’re: on their telephones, always related, and in search of on the spot, significant engagement. Our designs are responsive, accessible, intuitive, and bite-sized, serving to studying move naturally into every day life. These approaches make engagement sustainable reasonably than situational.
Are you able to share some real-world insights from Kashida’s inside packages, together with the internship and onboarding experiences?
Our inside packages mirror our studying philosophy in motion.
Within the internship program, we bridge principle and observe early on. Interns typically inform us they love the hands-on nature of their studying, shifting from conceptual understanding to real-world utility. Every day brings micro-tasks that construct towards a much bigger aim, and so they respect the fixed problem and suggestions loop.
For the onboarding expertise, we have gamified the journey to make it each welcoming and rewarding. New hires progress by means of modules that regularly improve their “Kashider stage”—you begin as 0% Kashider and finish this system at 100%. They discover the Worker Handbook by means of a scavenger hunt exercise, turning what’s typically static content material right into a discovery expertise.
We additionally encourage new staff members to ebook brief conferences with colleagues to debate every module, turning studying right into a social expertise. This construction not solely fosters engagement but in addition strengthens staff connection and tradition from day one.
Is there a latest improvement undertaking, product launch, or one other initiative our readers ought to find out about?
We’re presently growing a gamified studying expertise for the Salem Bin Mahfouz Basis targeted on Future Expertise for youth, and it is one in all our most enjoyable initiatives but. The expertise goes past a course: it is a full platform with packages that mix edutainment and challenge-based studying.
Learners progress by means of mini-games, missions, and leaderboards, monitoring their progress in opposition to friends. What makes it stand out is the way it invitations learners to use information in actual life by importing brief movies, comedian strips, or visible collages to share their findings and reflections, echoing Gen Z’s pure social media behaviors.
The story world is constructed round social media itself, making it acquainted, playful, and deeply related to how younger individuals devour and specific info at this time.
What youth-focused packages has Kashida labored on to assist youthful learners construct monetary literacy, cybersecurity, anti-corruption, and future expertise?
Kashida has developed a number of youth-focused packages that mix studying with interactivity and storytelling.
As an illustration, we collaborated with UNDP and the Nationwide Institute for Governance and Sustainable Improvement (NIGSD) and created a gamified interactive recreation for teenagers in Egypt that teaches integrity and anti-corruption by means of scenario-based storytelling. Learners select avatars and navigate real-life-inspired dilemmas, making decisions that form their journey and consciousness of corruption ideas and mechanisms to mitigate dangers and discover options.
In monetary literacy, we supported Riyali Basis to shift their Ajyal program from face-to-face supply to a totally on-line, inquiry-based design that saved learners, aged between 12 and 16, hooked throughout gadgets. The expertise supplied brief interactive modules, peer video reflections, and mobile-friendly supply.
As for our Secure Area undertaking that goals at defending youngsters by selling a tradition of cyber security and safety in Qatar and the Arab world, we helped younger individuals, caregivers, and educators interact with over 450 microlearning belongings by means of story-driven and visible codecs. The expertise mirrored how they already devour content material: fast, visible, and story-driven.
Throughout all these packages, the thread is identical: studying that feels alive, related, and self-driven; not educational, however inspirational.
Wrapping Up
Due to Dana Nehme for sharing her expertise and insights with us. You may as well take a look at Kashida’s web site to be taught extra about their award-winning options which might be trusted by corporations across the globe.
Final however actually not least, we would prefer to congratulate Kashida for incomes a spot on our High Content material Suppliers to Improve Your Worker Engagement Methods record.
