NBA 2K maker Take-Two Interactive has prolonged its multiyear partnership with the Nationwide Basketball Affiliation (NBA), Nationwide Basketball Gamers Affiliation (NBPA), the Ladies’s Nationwide Basketball Affiliation (WNBA), and the Ladies’s Nationwide Basketball Gamers Affiliation (WNBPA).
The NBA 2K franchise stays a jewel within the crown of the U.S. firm. In its newest monetary report, Take-Two confirmed that NBA 2K25 and NBA 2K24 have been a few of the largest contributors when it comes to web bookings throughout the 2025 fiscal yr.
The sequence is revealed internally underneath the 2K label. In keeping with Take-Two CEO Strauss Zelnick, NBA 2K client spending elevated by 42 p.c final yr because the franchise delivered certainly one of its strongest durations on-record.
NBA 2K2K has bought virtually 10 million models worldwide—a 7 p.c enhance on NBA 2K24 gross sales throughout the identical timeframe. The franchise maintains an annual launch schedule alongside WWE 2K.
Take-Two will now be capable of proceed increasing the sports activities sim in partnership with the NBA, NBPA, WNBA, and WNBPA. It is unclear how lengthy the brand new partnership extensions will final.
“These agreements will allow 2K to proceed creating essentially the most sensible, genuine, and interesting NBA online game experiences,” reads an announcement. “NBA 2K is the top-selling, top-rated NBA online game simulation sequence that has sold-in over 150 million models worldwide and has a passionate and vibrant group of thousands and thousands of lively each day gamers.”
As a part of their ongoing partnership, the NBA and Take-Two will launch NBA Take-Two Media. The brand new group is described as a “a contemporary leisure firm that may deliver followers and gamers collectively by aggressive gaming, social-first content material, unique programming and reside occasions.”
Zelnick stated the deal will “empower NBA 2K to develop into the premier interactive leisure basketball franchise.”
