Invincible and The Strolling Useless manufacturing firm Skybound Leisure is increasing its online game pursuits with a brand new in-house sport studio known as Quarter Up. The studio’s debut sport will probably be Invincible VS, a tag-team combating sport based mostly on Skybound founder Robert Kirkman’s superhero comedian Invincible, which gained widestream reputation after a profitable animated adaptation debuted on Amazon Prime. The group is led by government producer (and co-founder) Mike Willette, previously of Double Helix Video games, which developed the 2013 combating sport Killer Intuition.
A standard leisure firm like Skybound forming its personal sport studio is an uncommon sight to see in 2025. Skybound, like many house owners of notable franchises, beforehand licensed its properties to sport studios like Telltale Video games, makers of The Strolling Useless: The Telltale Sequence and its sequels. The corporate spent 2024 hiring quite a few sport trade executives like former Activision Blizzard vice chairman of product administration Chris Paulson, seeming to sign an expanded curiosity within the online game trade.
It additionally ran a crowdfunding marketing campaign for an unnamed triple-A sport set on the earth of Invincible. A Skybound spokesperson confirmed to Sport Developer that the $678,000 it raised within the marketing campaign is getting used to assist “a number of initiatives” at Quarter Up, together with Invincible VS.
Paulson—now government vice chairman and basic supervisor of Skybound Video games—defined to Sport Developer in an interview that the corporate is pursuing an in-house sport studio technique so as to extra productively deliver its comedian guide properties to the world of video video games. “There’s simply naturally limitations like contracts, relationships and approval rights” mentioned Paulson in reference to the method of working with exterior licensors. He defined that as a result of Quarter Up is an in-house studio, Kirkman is ready to usually drop in and evaluation the sport with none uncommon go-between.
Skybound’s determination for its fist foray into in-house sport improvement to be a combating sport can also be a shocking flip of occasions. The combating sport style has been brutal (pun supposed) for builders to interrupt into. Even the multimillion greenback library of Warner Bros. characters could not assist Multiversus developer Participant First Video games break into the aggressive combating sport neighborhood (FGC)—a passionate however hard-to-attract viewers fiercely hooked up to core franchises like Avenue Fighter and Mortal Kombat. Uncommon indie surprises just like the Rivals of Aether sequence have managed to interrupt via, however few big-budget rivals have landed a killing blow.
Breaking into this world means making a sport that stands out, and like many combating sport designers, Willette has his private bugbears about what it takes to drag that off. He mentioned one main purpose on the studio will probably be to draw new gamers not simply via the lineup of Invincible characters, but additionally a “tag” system that provides gamers instruments to interrupt out of complicated enemy combos by swapping characters. “There’s different combating video games the place it may be a ‘slideshow’ the minute you get touched,” he mentioned, referring to how profitable combos are troublesome to interrupt out of in video games like Avenue Fighter 6.
He rattled off quite a few different options meant to create extra interactivity between the 2 gamers, inevitably taking a breath and realizing he was about to begin a GDC speak on combating sport design. “I may speak for hours and hours about this,” he mentioned. It is not simply the espresso, I swear.”
Skybound subsidiary Quarter Up will probably be leaning on outsourcing companions
A substantial query corporations face when founding new sport studios in high-GDP nations like the USA is certainly one of price administration. Making a tag-team combating sport isn’t any simple feat, and it may be troublesome to show a revenue on this aggressive style.
Paulson and Wilette defined to Sport Developer that Quarter Up will probably be tackling that downside by relying a comparatively small core group of builders, whereas counting on outsourcing and co-development companions companions to scale up manufacturing. Wilette defined that Quarter Up’s core group focuses on fight design animation, netcode, and different must-haves foundational skillsets for combating sport improvement.
It is one other instance of how in a tumultuous sport market, firm founders are sticking to smaller and smaller core groups whereas outsourcing labor that requires extra headcount.
“In my opinion, the mannequin of how one can make a brand new sport is you need to preserve the core of the group small and environment friendly with the intention to adapt to how individuals react to your product,” mentioned Paulson. “The final sport I labored on was Diablo IV, and we had tons of and tons of of individuals, however we knew what the viewers is for that.”
“We do not precisely know what the viewers is for Invincible VS but, and we wish to have the ability to develop with the viewers, versus attempting to drive a sure scale.”
