Longtime help developer PTW has modified its title to Facet, a transfer that the corporate hopes will categorical its “dedication to delivering cutting-edge options side-by-side with [our] world companions throughout a wider vary of specialisms.”
Along with touchdown it a brand new emblem and mission assertion, Facet says that the rebranding additionally serves as a model unification bid. The transfer will unite its a number of studios below a single, freshly rebranded umbrella.
As defined by feedback from chief income officer Kaley Hurst: “This rebrand is the amalgamation of years of natural and inorganic progress, strategic planning for the long run, and the conclusion that we’re stronger collectively – in each model and values.”
Facet hopes its unified banner will convey its varied companies, like QA and localization, by way of a collaborative lens. Per CEO Deborah Kirkham, “On the core of the rebrand is the promise to infuse know-how with human ingenuity throughout all Facet options.” These options and groups embody over 40 studios in 14 nations and initiatives throughout Facet’s 1518 Studios, Ghostpunch Video games, PTW, and SIDE.
“For years now, our firm has operated as one group, with one imaginative and prescient driving how we do enterprise – I’m proud that every one our workers at the moment are united below one banner,” continues Kirham’s assertion. “The brand new model symbolizes our dedication to delivering progressive, tailor-made options that drive our companions’ successes world wide.”
Earlier than its new title, Facet opened a brand new studio in Charleston, North Carolina, its fifth in North America. It additionally opened a mocap studio in London and bought Ghostpunch Video games, a fellow co-development studio on Threat of Rain 2, for its AI-powered companies. In early 2024, it laid off 45 workers throughout its world groups. The layoffs adopted its contributions to 2023 video games like Lifeless Island 2, Starfield, and Baldur’s Gate 3. Extra not too long ago, Facet’s portfolio consists of Warhammer 40,000: Area Marine II, Kingdom Come Deliverance II, and Sid Meier’s Civilization VII.
