Borderlands 4 has had its justifiable share of promoting mishaps, from Gearbox boss Randy Pitchford saying “actual followers” would discover a strategy to pay $80 for it to a collector’s version that is not a collector’s version and would not even comprise the sport. However a brand new trailer is already at over 100,000 views on YouTube, and Pitchford says we have to get sharing it if we wish to see extra prefer it.
The trailer is definitely a story quick movie that introduces the backstory of Rafa, a brand new Vault Hunter. Raised in an asteroid belt, he cannot deal with planetary gravity with out the help of an exosuit developed by the Tediore company.
It performs out a Robocop-esque scene the place the exosuit is paraded in entrance of shareholders, and lethal violence ensues. It is a blunt-but-funny parody of the type of capitalism we’re all too aware of today – possibly even a parody of the video video games trade itself.
If you happen to like this sort of factor as an alternative of regular commercials, please share and retweet. These numbers straight affect the choices made within the swimsuit conferences and convention rooms. https://t.co/3Q1XOHiO0WJuly 30, 2025
Making the parody much more actual is Pitchford himself, who tweets: “If you happen to like this sort of factor as an alternative of regular commercials, please share and retweet. These numbers straight affect the choices made within the swimsuit conferences and convention rooms.” The sorts of convention rooms and swimsuit conferences being explicitly mocked within the trailer…?
We will debate till the cows come dwelling if it is doable to successfully critique a system corresponding to capitalism from inside it, however right here we’re. All I do know is I loved the video, it even made me snort out loud as soon as, which Borderlands has by no means made me do earlier than, in order that’s one thing.
Within the meantime, try all of the upcoming video games of 2025.
