PUBG maker Krafton delivered document income and working revenue over the last fiscal yr.
As famous in its fiscal report for the yr ended December 31, 2024, full-year income elevated by 41.8 p.c year-on-year to KRW 2.7 trillion ($1.85 billion). Working revenue rose by 54 p.c year-on-year to KRW 1.2 trillion ($825.7 million).
The South Korean firm mentioned each of these figures signify all-time highs and had been pushed by the “continued growth and sustainability of the PUBG IP.”
Digging into the efficiency of its flagship franchise, Krafton mentioned PUBG achieved its finest income return on PC since 2018, whereas Battlegrounds Cellular India additionally delivered record-high site visitors and income.
Krafton mentioned it is dedicated to creating “daring investments” within the franchise to make sure its success as an evergreen, multi-platform sequence.
The corporate at the moment has 4 new PUBG initiatives in improvement together with an extraction shooter, tactical shooter, console-focused battle royale, and a hybrid informal challenge with much less violence able to concentrating on the “subsequent era” of gamers–which it views as kids aged 12 and over.
The corporate mentioned these work-in-progress entries within the PUBG universe will deal with “core gameplay validation and workforce constructing with a long-term perspective.”
As defined by Krafton CEO CH Kim earlier this yr, the corporate additionally believes it could actually leverage AI know-how to push the franchise ahead.
“Whereas persevering with to develop the PUBG IP, we’ll speed up the invention of a brand new franchise IP to additional reinforce our aggressive edge within the world gaming market,” defined Kim, discussing the corporate’s newest fiscal report.
“With our AI know-how defining the way forward for gaming experiences, we purpose to evolve past sport improvement as an organization that finally advances the worldwide leisure ecosystem.”
Krafton making an attempt to beginning one other colossal IP after PUBG proves its price
Outlining its technique for 2025, Krafton pledged to make “aggressive” investments into its manufacturing capabilities to safe a “huge franchise IP.”
In an earnings presentation, Krafton indicated it is going to spend money on personnel, outsourcing, hire, management groups, and different “specialised” areas.
Final yr, the corporate added a notable weapon to its manufacturing arsenal with the acquisition of HI-FI Rush maker Tango Gameworks–which had been getting ready to closure below earlier proprietor Microsoft.
With extra investments on the horizon, Krafton expects improvement prices to extend by KRW 300 billion ($206 million) yearly over the subsequent 5 years. Itl may even attempt to publish extra titles throughout that point.
Krafton believes its bid to ship a colossal franchise represents an “all-out problem” that may solely be realised by “discovering new alternatives in video games via originality.”
The corporate already has a roster of titles within the pipeline it believes might match the invoice, together with life simulation title Inzoi, cellular extraction RPG Darkish and Darker, survival journey Subnautica 2, and frontier life simulation Dinkum Collectively.
After firming up its imaginative and prescient for the subsequent half-decade, Krafton has set itself a goal of incomes KRW 7 trillion ($4.8 billion) in annual income earlier than 2030.
