Recent off the discharge of his horrifically obtained sci-fi film Warfare of the Worlds, Ice Dice is now serving to Minecraft gamers in a brand new social media marketing campaign that’s not less than so much shorter than his latest movie. Weirdly, he’s as soon as once more sitting in an workplace chair taking a look at a pc on this new advert.
Launched final month on Amazon Prime, Warfare of the Worlds was developed and filmed in the course of the peak of the pandemic, and it is vitally dangerous! It stars Ice Dice as a high-ranking NSA safety man who has to cope with an alien invasion. That sounds thrilling, however the film is proven solely by way of pc screens, with Ice Dice struggling to behave in entrance of a webcam for a lot of the film’s transient 80-minute runtime. Anyway, now Ice Dice has a brand new function: serving to gamers who’ve suffered in Minecraft. I believe..? I’ll be trustworthy, I’m probably not following what’s occurring in Xbox’s new Minecraft advert that includes the rapper and actor.
Dice’s not right here for sympathy, simply the story.
Ship your Minecraft claims to #CubeClaim and @icecube might determine what occurs subsequent. pic.twitter.com/X5uhVtBoDh
— Minecraft (@Minecraft) August 14, 2025
On August 14, Xbox posted a brand new social media advert starring Ice Dice as an insurance coverage claims adjuster for the sport Minecraft. Are you laughing but? Effectively, the remainder of the advert most likely received’t assist induce any giggles. The thought is that gamers can ship Ice Dice (or maybe a social media worker at Xbox utilizing Dice’s Twitter deal with) clips of them dying or getting harm in Minecraft, after which he’ll reply with…I don’t know. This entire social media marketing campaign is odd. Does one of many greatest video games on the planet, that simply spawned a mega-popular film starring Jack Black, actually want extra publicity on a dying platform like Twitter? I suppose Xbox advertising and marketing execs assume so.
It does make me marvel, although; that is now the second performing function Ice Dice has taken the place he simply sits in a chair in entrance of a pc for a lot of the runtime. Maybe this can be a new request he has for all future roles? Perhaps it’s stipulated in his contract? I get it. I like sitting too. And hey, not less than this Minecraft advert is shorter and extra thrilling than Warfare of the Worlds.
