Digital Arts (EA) has already induced some controversy in latest weeks when it introduced it had been acquired by the PIF (Saudi Arabia’s Public Funding Fund), Silver Lake, and Affinity Companions for a cool $55 billion.
Now, the corporate is again at it once more. In a brand new announcement, Stability AI (of which acclaimed film creator James Cameron is a part of its board of administrators) has confirmed that it has entered into a brand new partnership with EA to “co-develop transformative generative AI fashions, instruments, and workflows that empower EA’s artists, designers, and builders to reimagine how video games are made”.
As a part of the announcement, Stability AI stated the next:
“EA and Stability AI are each trailblazers of their respective fields. For greater than 40 years, EA has led by means of technological shifts throughout interactive leisure, redefining what is feasible for its world group of gamers.
“With the launch of Steady Diffusion, probably the most extensively used picture mannequin in historical past, Stability AI reworked how visible media is created and put generative AI within the fingers of hundreds of thousands of creators. This partnership combines EA’s management in interactive leisure with Stability AI’s unparalleled technical experience in generative AI.
“Collectively, we’re opening new inventive frontiers that can form how EA designs, builds, and brings experiences to gamers all over the world.”
In the meantime, over on EA’s web site, the corporate states that with “people on the heart of storytelling, we’re evolving how we work in order that AI turns into a trusted ally”. It stresses that AI will primarily speed up workflows, allow sooner iterations, and develop inventive prospects – no matter which means.
In an effort to doubtlessly reduce the backlash that this information will inevitably generate (chortle!), EA stated that AI “can draft, generate, and analyze, however it will probably’t think about, empathize, or dream”, and that it’s as much as the human thoughts to drive true creativity.
Even so, we will not think about this announcement will go down too nicely with many people. The corporate is well-known for its sports activities video games like EA SPORTS FC 26 and Madden NFL 26, however has additionally helped produce intriguing journey titles like Cut up Fiction and Tales of Kenzera: ZAU.
