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Thursday, October 9, 2025

Battlefield Studios on bringing squad play to the Battlefield 6 marketing campaign, fulfilling class fantasies with missions, and whether or not we will anticipate a Warzone-like ongoing narrative


I’ve not performed the whole lot of the Battlefield 6 single-player marketing campaign but, however I performed sufficient to have a strong guess as to what the high-level targets for it had been. It wasn’t till I received an opportunity to talk to a few of the folks behind it that my suspicions had been validated.

It’s additionally very simple to guess that a few of the similar individuals who get enthusiastic about taking part in the marketing campaign mode in yearly Name of Obligation releases seemingly gained’t be moved by what Battlefield 6 is providing there, and maybe that’s fantastic.

After taking part in three missions of the Battlefield 6 marketing campaign, I caught up with Emily Grace Buck, narrative design director at DICE, and Fasahat Salim, design director at Criterion. Very like the remainder of the sport, the single-player marketing campaign can also be the results of work by varied groups beneath the Battlefield Studios banner – and DICE and Criterion are actually amongst them.

Our chat primarily centered on the narrative parts of the sport, however I used to be additionally inquisitive about how such an enormous crew cut up throughout completely different elements of the world and completely different time zones can come collectively on this vogue to create a significant recreation like Battlefield 6.

This interview has been edited for brevity and readability.

VG247: The narrative of the marketing campaign is fairly topical. I believe it performs on some very actual fears that individuals have on the planet proper now about NATO and the state of alliances that we as soon as believed had been ironclad. Did you plan for this?

Emily Grace Buck, narrative design director, DICE: Battlefield has all the time tried to be, as a lot as potential, an especially grounded army expertise. After we speak about what Battlefield is, form of in its core DNA; it’s grounded. It’s real looking. It’s trying on the world by means of the lens of a soldier on the bottom caught in a a lot wider battle, proper?

In order we’re attempting to find out what the story ought to be, we had been very, very influenced by earlier Battlefield video games like Battlefield 3 and Battlefield 4. That took on the planet because it was on the time that these video games had been made. And we have tried to do this right here, too. We have achieved an immense quantity of analysis into the older Battlefield video games, topical movies, documentaries, speaking to present and former service members to try to perceive create a battle that’s totally fictional, however feels real looking, feels believable, feels grounded, and feels actually attention-grabbing for the participant to be experiencing in our fashionable setting. So, clearly it is set in a world that feels as real looking as potential, however we’re not attempting to repeat something instantly that is happening, while additionally making it really feel prefer it may probably be real looking.

VG247: You talked about some inspirations. Are you able to title a few of them?

Emily Grace Buck, narrative design director, DICE: Completely. Like I mentioned, our largest inspirations: a few of our older titles, however we have been watching – there are such a lot of good, actually grounded army movies and tv reveals. Now, a few of the ones that we had talked about beforehand that had been massive touchstones for us had been the movie Civil Conflict, the tv present Lioness. We have regarded on the tv present Gradual Horses quite a bit as nicely. Principally, something that hits that place of actuality, of trying on the people who find themselves truly caught within the battle, not those who’re driving it. We additionally watched numerous documentaries and photographs from conflicts all over the world. Once more, simply to know what it actually feels prefer to be caught in that form of place.

Picture credit score: EA, Battlefield Studios.

VG247: So are you able to inform me – that is extra of a logistical query – however I’m curious who’s main the marketing campaign growth. I do know Motive – and please right me if I am unsuitable, however I really feel like Motive is on the high after which there’s an effort from the opposite two studios, Criterion and DICE (because the caretakers of the franchise). How does this cut up work? Is there one crew main after which individuals are contributing sure parts?

Fasahat Salim, design director, Criterion: It’s truly a far broader factor than every studio takes its personal factor. We’re all form of contributing to just about the entire challenge, and clearly single-player multiplayer are simply two elements, there’s much more as nicely on this complete package deal. We have got folks in Criterion, DICE, Motive, Ripple Impact all contributing to all of it ultimately form or type.

For instance, I have been answerable for marketing campaign missions, however I do know I am working with people who find themselves truly additionally engaged on multiplayer, meta and all of those different elements. So it is such an enormous challenge throughout the board. Inevitably, having all 4 studios come collectively and share assets, data and tech is one thing that we needed to do for one thing of this scale.

So having everybody’s experience contributing wherever it is wanted has been tremendous important for us attempting to get this over the road. After all there’s been quite a lot of data, studying and data sharing between studios. Clearly, such as you mentioned, DICE clearly have essentially the most quantity of expertise with it, so how can we form of convey that ethos of what makes Battlefield Battlefield and ensure that all the opposite studios are making certain that that is a part of what they’re excited about once they’re making the content material or the stuff that they are engaged on.

However yeah, it has been a shared endeavor. We have got folks throughout the board, throughout time zones engaged on this factor. We’re all concerned in every thing just about.

VG247: I used to be stunned by a few of the dialogue in a few of the missions. Very early on within the New York mission, there is a dialog between Lopez and Gecko, the place he’s grousing about folks being upset there’s army motion of their yard. Gecko principally responds that freedom typically means disagreeing with the federal government.

I believed that was a really related line. It was extra nuanced than I anticipated in a army shooter, and I simply needed to know: was this a aware option to have your characters make these related statements? Are we going to see a few of that once more in the remainder of the marketing campaign?

Emily Grace Buck, narrative design director, DICE: So form of like I used to be talking to earlier: Battlefield has all the time tried to be a extremely real looking recreation. After we made the selection to set this up to date, to ensure that that to really feel actually good and really feel grounded and hit that fantasy for gamers, now we have to convey some issues that really feel actual to our world. Our characters need to really feel like they’re related to the world that they dwell in, and so they’ve lived by means of the kind of world that now we have all been in.

After all they are going to have completely different views, and it’s best to see that, and it’s best to hear that from them. That is precisely how actual army personnel would discuss to 1 one other as they are going right into a mission, they touch upon it, they’re fascinated about realizing how everybody else that they are preventing alongside feels about it, as a result of you must know that you simply belief that particular person subsequent to you together with your very life in all of these situations.

So yeah, I believe that for gamers who’re coming in, who’re very up-to-date on the information and have achieved anyplace close to the quantity of analysis that we have achieved on what is going on on with the world in order that we may create a extremely attention-grabbing fictional setting. After all, they are going to see issues that they could resonate with, some issues that they could agree with, some issues that they could disagree with, some issues which may make them suppose, some issues that they are going to ignore fully and can simply fade into the background.

I believe quite a lot of the way you course of this story might be going to be primarily based on the way you come into it, however I hope that our gamers can have enjoyable. Possibly suppose somewhat bit and stroll away going, ‘I really feel like I had the expertise of army personnel on the bottom in this sort of state of affairs’ if one thing like this had been to occur, however I do not suppose it might, but it surely would possibly.

VG247: I’m primarily based within the UAE, and lately there was – as an instance army motion – on a neighboring nation; two US allies [involved]. Once I received into the sport, I wasn’t anticipating it to be this prescient. I’d think about that the analysis that goes into it perhaps gave you somewhat little bit of an perception into how a possible plan of action would possibly happen.

Emily Grace Buck, narrative design director, DICE: We’re going for grounded. However yeah, most of this story was written a number of years in the past. So in the event that they’re extraordinarily near issues taking place proper now, after all, we’re in a roundabout way referencing that. What we’re attempting to do is present one thing that feels grounded and like a superb story.

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VG247: Are you engaged on a story component for multiplayer/BR? Can we anticipate a story component to the multiplayer modes as soon as we’re achieved with the story of the marketing campaign?

Emily Grace Buck, narrative design director, DICE: Sure, sure, completely you’ll be able to. So the multiplayer maps and every thing that we’re releasing for the core product of Battlefield 6 is ready in a single universe, one battle. The multiplayer maps are in a few of the similar common places because the single-player maps. You may see the opposite facet of town or one other facet of the city, different facet of the mountain, for instance. Most of them happen both concurrently with the single-player marketing campaign moments, or days to weeks afterwards. Basically, what we wish you to really feel right here is that fantasy of being that boots-on-the-ground personnel.

Between the marketing campaign and the multiplayer maps, you’ll be able to see completely different sides of those fronts, principally. You’ll be able to really feel a lot of the time – within the marketing campaign – what it is prefer to be a few of the army personnel who’re there early within the battle, or perhaps even those kicking issues off. After which in multiplayer, it is extra… weeks later, issues have continued to evolve or devolve. What’s it like now?

VG247: Are we going to see any enter from these characters? Are they even gonna present up, am I gonna be capable to play as Gecko, for instance, in multiplayer?

So Dagger 1-3 isn’t at the moment within the multiplayer expertise. Nonetheless, there are characters within the multiplayer expertise who’re featured as NPCs and squad members all through the marketing campaign. So there’s a direct reference to some characters between the 2.

VG247: So, for the narrative content material for multiplayer – clearly a few of that is primarily based on what different video games have achieved. CoD: Warzone, for instance, can have a cutscene that may arrange one thing, can we anticipate extra from Battlefield? To convey that narrative collectively? Can we anticipate one thing extra to go together with the brand new season launching past simply – here is a two-minute cutscene after which that is it, and we by no means hear from these folks once more?

Emily Grace Buck, narrative design director, DICE: So once more, we’re not gonna be speaking in regards to the dwell season stuff as we speak, however I can let you know in context of what now we have within the multiplayer launch. Once more, these are form of completely different sides of the identical biomes. So very related kinds of buildings and understanding.

For those who actually have a look at the environmental storytelling of what is gone on with this battle. Like I discussed, a few of the similar characters that you simply see within the marketing campaign shall be playable in multiplayer as nicely. Even in the case of issues like potential customisation objects and such, all of it ties again into that very same narrative. That this group of individuals resides by means of this battle collectively.

Picture credit score: Battlefield Studios, EA.

VG247: When it comes to the construction of the marketing campaign, we solely performed three missions, however the Tajikistan one is completely different as a result of it was fully open. You could possibly deal with the targets in any order you need.

The brand new New York mission is the spotlight for me. It just about confirmed the complete spectrum of [gameplay]. There have been open-ish areas, sections the place you’ll be able to command your squad. There have been tight sections in there, there was a chase. So virtually prefer it’s a superb vertical slice of what the marketing campaign can provide. I believe that mission specifically is gonna be lots of people’s favorite.

Are you able to inform me what the kind of cut up is for the marketing campaign? How a lot of it’s gonna be open-ish environments versus very tight, very scripted missions?

Fasahat Salim, design director, Criterion: It is truly a superb combine. I believe Tajikistan might be essentially the most open mission. In order that’s why, only for the sake of selection, I believe you bought to play that on the finish. Usually, throughout the entire marketing campaign, there is a good mixture of precisely what you simply described; that conventional Battlefield single-player marketing campaign that you simply anticipate to essentially really feel the massive motion moments, you understand, excessive spectacle.

The factor that form of is a constant throughline by means of all the marketing campaign – together with the three missions that that you’ve got performed – is attempting to present the participant that feeling of lessons, and what it means to play in several roles inside a squad. In every of these [missions], you are taking part in as a special class, and that is totally intentional.

In [Gibraltar], you are taking part in as an Engineer, due to this fact you are supporting the car. You have received your blowtorch. You are attempting to maintain the tank alive. There’s quite a lot of concentrate on what it means to be an engineer class. Then clearly within the New York mission, you might be very a lot entrance and middle Assault, proper?

You have received shut fight, you are going by means of the homes, you are capturing guys by means of partitions, they’re capturing again at you. All the pieces is may be very a lot proper on the frontline. So you’ve got received your shotgun, you are doing quite a lot of injury. There’s grenade launchers, such as you mentioned, there’s an entire spectrum of issues taking place.

After which clearly in [Tajikistan] it’s a a lot larger mission, but it surely additionally lends itself to the Recon class, which is what we’re treating because the fantasy for that mission. So that you’re taking part in with the sniper rifle, and once more, you’ve got additionally received a drone as your gadget, so you’ve got received an eye fixed within the sky. You need to use that to recon forward.

So all of those are attempting to present the participant that fantasy of the completely different lessons, and that is very intentional. As a result of as you understand, Battlefield is about lessons. Even once you play multiplayer, it is about fulfilling that function inside a a lot bigger battle.

For instance, you talked about squad orders. Squad orders is an enormous a part of fulfilling that squad-based fantasy. You’re part of this squad. Your squad has particular skillsets that might aid you clear up the issue at hand, so use them. Relying on who you might be taking part in as, some squad orders will not be accessible to you. For instance, in [Tajikistan], you are taking part in the Recon. There are not any Recon squad orders once you open up the wheel. That is as a result of you are the Recon.

VG247: Do you suppose some folks will favor to have that kind of solo fantasy as a substitute of the squad fantasy? I would not mistake this marketing campaign for being a part of some other shooter franchise, however I am additionally conscious that Name of Obligation and different video games are inclined to concentrate on singular people as a substitute of simply having the complete squad. Do you suppose some folks would’ve needed that from Battlefield 6 and perhaps aren’t followers of [the squad] component from BF4 coming again?

Emily Grace Buck, narrative design director, DICE: I believe that is precisely what we’re going for. However yeah, we had been simply attempting to make the perfect Battlefield marketing campaign we presumably may, and Battlefield has all the time, all the time been about being one of many little guys. It is not about being within the SAS, it is not about being in Delta Pressure or Seal Workforce Six.

It is about being an enlisted soldier, attempting to outlive a extremely s**t state of affairs together with your mates, proper? And to get your targets achieved and survive and get out. That is Battlefield. It is a cowl shooter. There are moments in our marketing campaign the place you’ve got a smaller squad accessible. There are moments the place it is all 4 of you.

So I believe there are alternatives for gamers – particularly a few of them who’re actually expert, in the event that they wanna lean into that run-and-gun fantasy – there are moments they’ll do it, however that is not completely core to our Battlefield DNA the way in which that the squad play is. In order that’s not the principle fantasy that we have tried to offer within the single-player marketing campaign.

Battlefield 6 launches October 10 on PC, PS5, and Xbox Collection X/S.

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