As a part of Apple’s large September occasion right this moment, the corporate did what it often does in September: introduced a brand new iPhone. In reality, Apple unveiled 4 new iPhone fashions, together with the “impossibly skinny” iPhone Air and the extra highly effective iPhone 17 Professional. The others embody the iPhone 17 Professional Max and a brand new base-model iPhone 17. All of them are launching on September 19, with preorders opening September 12.
Listed below are the beginning costs at a look, however be aware that costs go up primarily based on the space for storing you select:
- iPhone 17 — $800
- iPhone Air — $1000
- iPhone 17 Professional — $1,100
- iPhone 17 Professional Max — $1,200
iPhone Air
At 5.6mm, it is the thinnest iPhone that Apple has ever made. It contains a 6.5″ display screen and is alleged to be sturdy thanks partly to being made with titanium (80% of which comes from recycled sources).
The iPhone Air is available in black, white, gold, and blue. It runs on the A19 Professional processor, which units new stands for cellphones, Apple mentioned. The GPU, in the meantime, will get improved with a 5-core setup and baked-in AI acceleration options. Customers can count on “Macbook Professional ranges of compute,” Apple mentioned.
The digicam takes 48 megapixel photographs with one lens and an 18mp front-facing digicam that features a “middle stage” function that makes use of AI to seek out the perfect angles. A brand new function, twin seize video, lets you report your self with the front-facing digicam whereas recording with the again digicam.
By way of battery life, Apple mentioned the interior design has been “utterly redesigned” to most house for the battery itself. Apple guarantees “all-day battery life” for the iPhone Air. There’s additionally a MagSafe battery accent that folks should purchase to increase battery life.
iPhone 17 Professional
The iPhone 17 Professional has the largest battery in any iPhone, a brand new digicam system with “breathtaking vary and backbone,” and essentially the most highly effective chip Apple has ever made for an iPhone, the A19 Professional. It is designed to be extraordinarily sturdy, Apple mentioned, with new protections for the entrance and the again. It additionally has a greater battery that may assist as much as 39 hours of video playback on a single cost.
Have a look for your self:

By way of the brand new cameras, they embody the “greatest digicam system we have ever made,” Apple mentioned, and so they embody the 18mp “middle stage” digicam on the entrance and three rear cameras–all are 48 megapixels. The “prolonged plateau” for the digicam permits for the longest optical zoom Apple has ever made.
iPhone 17 base mannequin
The brand new line of iPhone 17 base-model telephones will run on a brand new processor referred to as A19, which is “quicker and extra environment friendly,” Apple mentioned. The brand new iPhones will are available 5 completely different colours: lavender, mist blue, black, white, and sage.
The brand new telephones assist 120Hz ProMotion and a bigger 6.3″ show, which Apple mentioned can be useful for gaming. NetEase’s Future: Rising can be among the many video games to assist the 120Hz function.


An enormous a part of having a cellphone is taking photographs of your canine with it, and the brand new iPhone 17 will function a greater digicam that ought to take extra spectacular photographs than earlier than, Apple mentioned. There’s a new “middle stage” digicam, too, to assist individuals take higher selfies, movies, and extra. You additionally not must rotate your cellphone to take a selfie, and the digicam makes use of AI to robotically choose the perfect angles.
Beneath you may see a rundown of the iPhone 17 base mannequin.


Additionally through the Apple occasion, the corporate introduced the Apple Watch Collection 11 and the AirPods Professional 3.