Replace (06/23/25): Peak has offered 1 million copies worldwide in lower than every week. Co-developer Landfall confirmed the information on X and revealed the co-operative climber reached the milestone in simply six days. The title, developed in tandem with One other Crab’s Treasure studio Aggro Crab, beforehand topped 100,000 gross sales in 24 hours.
Unique story: Peak, a co-operative climbing journey from Aggro Crab and Landfall, has offered 100,000 copies in 24 hours.
Aggro Crab shared the milestone on Bluesky and whereas the gross sales figures themselves make for headline, the circumstances surrounding the event and advertising of Peak are maybe much more fascinating.
Peak launched mere months after Aggro Crab spoke to Recreation Developer at GDC about the way it struggled to safe funding for its subsequent title regardless of the success of One other Crab’s Treasure, which offered between 600,000 to 700,000 models on a finances of $1.2 million (and in addition secured an Xbox Recreation Move deal).
Aggro Crab sought $3 million to $4 million to finance its subsequent challenge, which might have allowed it to “swing for the fences,” however with buyers reluctant at hand over the money, the studio as a substitute selected to develop a number of, smaller titles.
In a studio replace shared two weeks in the past, Aggro Crab neighborhood supervisor Paige Wilson defined the group was additionally affected by burnout after engaged on One other Crab’s Treasure and sure would have struggled if it had taken on one other multi-year challenge.
“Seems it is lots laborious to make enjoyable video games in the event you aren’t having any enjoyable doing it,” she added, discussing the choice to pivot away from work on Going Beneath 2 and dream smaller. “After assessing this we got here to the conclusion that for the way forward for Aggro Crab’s sustainability as a studio and for the individuals themselves, we have to change what we’re doing.
“So, we shook issues up. As an alternative of engaged on a big challenge once more we began small. No large concepts—simply one thing foolish that a number of of us actually wanted to deliver again that spark. How a few sport jam? We locked in for a month and made a sport. Truly, we make two video games.”
Aggro Crab and Landfall scoped down to search out the enjoyable
A number of the Aggro Crab group collaborated with Completely Correct Battle Simulator developer Landfall to make Peak. In the meantime, the remainder of the group labored on one other challenge known as Crashout Crew.
Wilson known as each titles an “Aggro Crab facet hustle” due to their measurement, scope, and the way they differ from the studio’s previous releases.Â
“Each of those video games are fairly totally different to our earlier initiatives, however you possibly can see the group’s ardour and their humorousness in these video games. You’ll be able to see that we had enjoyable doing it,” she added. “In the long run, shelving Going Beneath 2 was laborious and we had been actually bummed to see it go. However the vivid facet is, in return, we received two smaller scope initiatives that gave us the possibility to self-fund ourselves. […] Not solely did we get two new video games out of this, we received our spark again.”
Within the two weeks since that video was revealed, Aggro Crab formally introduced Peak with a short 18-second gameplay teaser. It adopted that trailer with one other 21 second teaser posted two days later. The studio revealed extra footage when it dropped a launch trailer two days after that, capping a remarkably quick advertising cycle.
Certainly, the title was first teased by Landfall in April—however particulars had been skinny on the bottom at that time. It is also value noting that Peak is at present out there for an introductory value of $5—a 38 p.c low cost on its $7.99 retail value. It is an give you’d think about has satisfied teams of pals to nab the title within the hopes of summiting its titular peak.Â
