Activision consumer analysis employees are unionizing ‘to create an {industry} that works for them’

A supermajority of consumer analysis employees at Activision have voted to unionize underneath the Communications Employees of America (CWA) banner.

The CWA confirmed the information in a press launch and defined these employees will turn out to be members of CWA Native 9400. Microsoft has acknowledged the union, which has named itself Activision Consumer Analysis Union-CWA.

Activision Consumer Analysis Union-CWA is hoping to safe larger wages, job safety and protections amid rampant layoffs, and transparency round promotions and profession development.

It has turn out to be the primary union fashioned by online game consumer researchers—however joins quite a few others which have emerged at Microsoft after the corporate signed a labor neutrality settlement with the CWA.

“We’re excited to affix our fellow sport makers throughout the online game {industry} to point out what’s attainable when employees can freely construct solidarity within the office,” mentioned organizing committee member and quantitative consumer researcher Nicolaas VanMeerten. “Many people had been mobilized to do one thing concerning the layoffs in 2023 and 2024, and now we will look out for one another with a union.”

CWA Native 9400 president Maurice Washington mentioned it’s important that employees within the sport {industry} have a “protected voice” to make sure they will struggle for his or her justifiable share.

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“We’re proud to welcome these employees to CWA and are wanting ahead to assembly Microsoft on the bargaining desk to safe a good union contract,” they added.

The information caps a outstanding few days for unionizing employees within the sport {industry}. United Videogame Employees-CWA (UVW-CWA) broke cowl at GDC 2025 final week to struggle for “dignity and respect.”

The union attracted 100 new members inside hours of launching and has now welcomed over 350 due-paying members into its ranks.

As a direct-join union, UVW-CWA is open to contractors, freelancers, and builders instantly impacted by layoffs. It is a setup the union hopes will allow industry-wide reform by uniting swathes of builders throughout the U.S. and Canada.

“Trade bosses have proven time and time once more that they’ll select the siren name of revenue over uplifting employees or doing what’s proper,” mentioned UVW-CWA final week. “Now’s the time to face along with your friends, and struggle for the dignity and respect you deserve.”