Disney reportedly has a plan to encourage repeat viewings of Avatar: Fireplace and Ash in theaters — and it includes 4 completely different Avengers: Doomsday trailers.
Amid intense hypothesis that Avengers: Doomsday will lastly get its debut trailer this month a full yr earlier than its December 18, 2026 launch date, The Hollywood Reporter mentioned Disney plans to roll out 4 completely different Avengers: Doomsday trailers over the course of 4 weeks, with every having fun with a run in theaters for seven days earlier than being changed by the following. And it’s all — allegedly — designed to get bums on seats for Avatar: Fireplace and Ash.
Avatar: Fireplace and Ash has a December 19 launch date, so if THR is true about this, we’ll have our first Avengers: Doomsday trailer in only a few days. Marvel declined to remark.
Rumors had swirled round on-line in regards to the Avengers: Doomsday trailer being tied to Avatar: Fireplace and Ash in a roundabout way, however this would definitely be a singular rollout. Now, followers are speculating about how this may work. Some are suggesting every trailer will revolve round a distinct superhero workforce (The Avengers, The New Avengers / Thunderbolts, The Improbable 4, The X-Males). Nevertheless it might be so much much less attention-grabbing than that and the trailer might merely be ever so barely modified week-on-week, with a number of additional photographs right here and there.
Avatar: Fireplace and Ash is after all an important launch for Disney. The particular effects-heavy Avatar movies value an enormous sum of money to provide, however they’ve traditionally made billions of {dollars} on the field workplace. Avatar: Fireplace and Ash is predicted to comply with go well with — and the stress is on it to ship for Disney so director James Cameron can understand his imaginative and prescient and launch Avatar 4 and 5 over the following six years.
However Cameron has sounded phrases of warning just lately. Talking on The City with Matthew Belloni podcast, Cameron admitted he was feeling nervous about Avatar: Fireplace and Ash’s field workplace efficiency, and was conscious of the “forces” working in opposition to theatrical releases in 2025.
There’s the potential for “sequelitis,” Cameron famous. “Individuals are inclined to dismiss sequels except it’s the third Lord of the Rings movie and also you need to see what occurs to everyone, which in my thoughts that is — that is the fruits of a narrative arc, however that might not be how the general public sees it.” And there’s the “one-two punch” of streaming and Covid, which suggests fewer individuals are going to the flicks — 75% of the quantity in 2019, Cameron steered.
When pressed on how a lot Avatar: Fireplace and Ash value to make, Cameron wouldn’t be drawn into divulging a determine, solely suggesting it was some huge cash, and so the film should make some huge cash to show a revenue. “It’s one metric f**okay ton of cash, which suggests we’ve to make two metric f**okay tons of cash to make a revenue,” he mentioned. “I’ve little question in my thoughts that this film will earn money. The query is, does it make sufficient cash to justify doing it once more?”
Properly, a technique to assist with that’s to indicate 4 completely different Avengers: Doomsday trailers forward of screenings of Avatar: Fireplace and Ash for a month!
On the difficulty of Avatar’s field workplace, Cameron admitted he was “completely” able to stroll away from Avatar if Fireplace and Ash flops. “I’ve been in Avatar land for 20 years,” he mentioned. “Truly 30 years as a result of I wrote it in ‘95, however I wasn’t working constantly on it for these first 10 years. Yeah, completely, certain. If that is the place it ends, cool.”
As for Avatar: Doomsday, final week a list for a trailer popped up on the Korean Scores Board with a runtime of 1 minute and 25 seconds. It sounds prefer it will not be lengthy till we lastly get a way of what to anticipate from the movie.
Photograph by Jesse Grant/Getty Photographs for Disney.
Wesley is Director, Information at IGN. Discover him on Twitter at @wyp100. You may attain Wesley at [email protected] or confidentially at [email protected].
