The brief reply is “It relies upon”. The lengthy reply is the listing of all of the issues it will depend on. Licensing a model has a ton of things concerned as a result of IP has worth. The extra helpful a model is, the extra cautious its house owners grow to be about making selections with that model as a result of making these selections not solely impacts the income that model generates, but additionally impacts the worth of the model itself.
This typically goes past simply cash, as a result of it impacts what the proprietor needs for the model. For instance, Netflix owns the Ok-Pop Demon Hunters IP and would probably not select to license it out for grownup content material whatever the money provide as a result of it’s probably not sufficient to offset the injury such official content material would do to the model. The injury completed would have an effect on toy gross sales, merch gross sales, future branded tasks, and so forth.
There isn’t a actual “commonplace” on the subject of making such licensing offers from model to model, although there are widespread guidelines like the massive licenses taking 20% of the gross along with the flat quantity paid for the usage of the IP. The extra helpful the IP, the extra calls for the house owners are likely to have – vetoing or requiring sure character inclusion, adjusting perceived energy ranges or display time for characters, requiring adherence to character bible guidelines, and so forth, along with any cash that adjustments palms for the correct to make use of the IP. Should you take a look at Marvel vs Capcom Infinite, for instance, Disney was driving excessive on the MCU on the time and had a bunch of further necessities like banning the X-Males and requiring sure MCU characters to seem.
In order for you Konami and Kojima to get again collectively once more to work on Metallic Gear, it appears unlikely as a result of their dangerous public breakup. Any individual pretty excessive up inside Konami would want to make amends with Kojima behind the scenes earlier than they’d conform to work collectively once more, and even then Kojima may desire to maintain doing what he is doing on his personal. Nonetheless, stranger issues have occurred – like how Disney and Robin Williams had that very public falling out after Aladdin and nonetheless had been capable of get previous it.
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